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MEDIA KIT >> Stable Management Reader's Said What?! Check out our recent survey reader survey...
This year, Stable Management is entering its 10th year of publication. This decade-long journey has been exciting, educational and, most of all, gratifying. We started the publication in order to address an oft-forgotten segment of the equine market—the equine professional—the people who make their living running boarding, breeding and training operations across North America. And by providing thought-provoking insights, new ideas, and new product information to help our readers run successful equine businesses, we’ve built a loyal community of readers who turn to us for ideas and products. New Opportunities Abound In response to the changing media landscape, last year we greatly expanded our on-line offerings to reach this valuable audience, while improving the printed version—which is still as popular as ever. Stable Management, which is published eight times a year, is now complemented with a digital edition, a twice-monthly eNewsletter, a redesigned website, focus group opportunities, and e-mail blasts. In other words, we offer many different ways to target this powerful buying group. A New Economy As the economy starts its rebound, there is going to be a lot of pent-up buying demand, and we can help put you in front of the right audience. Just give us a call and we can work with you to put together a detailed plan of how to reach the Stable Management customers you are looking for in new and exciting ways. PRODUCT SUITE Stable Management Print Publication Now in its 10th year, Stable Management is the only trade publication for the professional horseperson and enjoys a circulation of 19,300. The latest innovations in horse care and facility management are presented alongside best business practices, providing editorial content designed to address the unique and not-so-unique issues facing the equine professional. Through profiles, research and in-depth features, Stable Management has become the voice of the equine industry, no matter the breed, no matter the discipline. Stable Management Digital Edition Now in its second year, Stable Management’s digital edition is simultaneously released with each printed issue. The digital edition is available on stable-management.com and e-mailed to over 10,000 Stable Management subscribers each month. This new environmentally-friendly edition is interactive so readers can share with friends, print articles, save and archive each issue and have the ability to be directly linked to each advertiser’s website. Digital editions will remain online for a full 12 months. New this year, advertisers will have the ability to add video to their ad. Stable-Management.com Our website, www.stable-management.com, has been redesigned to help our readers get the exact information they want and our advertisers to target the right market segment. The website offers a broad spectrum of interactive resources and on-line content, making it a one-stop site for all equine professionals. Stable Beat E-Newsletter Published twice a month with a special market segment focus, the Stable Beat e-Newsletter gathers cutting-edge information on news, articles, new products, helpful links and discussion forms all on one topic. The e-newsletter is e-mailed to 10,000 Stable Management subscribers and is archived on the website for one year. Stable Management Branded E-mail Blasts Sent under the trusted Stable Management brand headers, advertisers can schedule a personalized e-mail blast sent to 10,000 Stable Management readers. On average, e-mail blasts receive an open rate of 23% and 800 unique click-thrus. The e-mail blast opportunities are limited and available on a first come, first served basis. Stable Management Electronic Surveys We offer personalized electronic surveys to a hand-picked list of equine business owners and operators. Electronic surveys are sent under the Stable Management brand and we guarantee a response rate of 100 or 300 responses depending on price. Stable Management List Rental We offer advertisers the ability to rent the Stable Management mailing circulation list for direct mailings. Advertisers have the unique opportunity to reach Stable Management’s targeted market of key purchasers in the equine industry. |
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