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MEDIA KIT The MarketA professional horse operation is more than just taking care of horses, it is running a business that caters to the growing recreational needs of millions of equine enthusiasts. Horseback riding as an activity varies in the hundreds of different breeds and many different disciplines. Horse operations, as well, span a wide range of outfits from the backyard stable to large breeding operations to boarding stables. The American Horse Council found in a 1998 study that there are 6.9 million horses in the U.S. and 7.1 million Americans involved in the industry as horse owners, service providers, employees and volunteers. In Canada, a similar study in 1998, discovered that there are 110,574 participants in that country's industry with an estimated 886,431 horses. And, according to more recent state-by-state studies, the equine industry is enjoying a period of growth and is on track to continue its rise in popularity. While many consumer publications exist for the basic enthusiast in the many different disciplines, Stable Management is dedicated to covering the breadth of subjects professional horsepeople confront on a daily basis in one comprehensive publication--regardless of breed or discipline. The Magazine Stable Management devotes equal time to new innovations in the care of horses and facilities, as well as to forward-thinking ideas for running a successful business. Stable Management is the only trade publication dedicated to the horse professional and, as such, enjoys a loyal readership from coast to coast that turns to each issue for easily-implemented ideas, cutting-edge programs and the latest and greatest products. The Company Beardsley Publishing started in 1962 as the parent company for a trade publication for owners, managers and operators of ski resorts, Ski Area Management (SAM). After 40+ years, SAM has become the industry bible and is widely recognized for its editorial excellence all around the world. Stable Management was launched eight years ago and, like its sister publication, is fast becoming the industry bible for the equine professional. Circulation Stable Management is distributed to stable owners and operators across North America. The growing subscriber base is 100 percent qualified by BPA and receives Stable Management by request only. In addition to our subscriber base, Stable Management is distributed at industry trade shows throughout the year. Advertising As a trade publication dedicated to informing readers, Stable Management provides an atmosphere of credibility with well-researched editorial. Our readers expect intelligent, valuable information and that, in turn, benefits our advertisers because whatever is seen in Stable Management, is worthy of a closer look. |
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